Founded in 2009 and under new management as of May 2014, Magazine is one of Canada’s leading online automotive lifestyle magazines. We’re a diverse group with a lot to offer – each of our writers has his or her unique take on the automotive industry. We have performance drivers, hyper-milers, and an in-house antique car restorer. On our motorcycle side, we have seasoned riders with years of experience. Rather than journalists who somehow ended up in the automotive world, we’re all truly passionate car and bike people who love to put our thoughts and opinions into words. Magazine is also a proud member of the Automobile Journalists’ Association of Canada and the International Motor Press Association. Please feel free to contact us with any questions or feedback – we would love to hear your thoughts! 

Please be sure to visit us on Facebook and follow us on Twitter as well as Instagram.

Adi Desai
Adi Desai – Editor-in-Chief – Read More

Adi is a diehard automotive enthusiast, purist, and member of both the Automobile Journalists Association of Canada (AJAC) and the International Motor Press Association (IMPA). When not behind the wheel of one of his classics, Adi is an award-winning pianist and can be found at his Yamaha baby grand piano.

Current Toy: ’99 Lexus LS400, ’88 Mercedes 560 SEL, ’90 Volvo 240DL 

Louis Vo
Louis Vo – Managing Editor – Read More

A passionate autocrosser, IMPA member, and fact-sheet guru, Louis loves all things automotive. He’s a techie by profession and enjoys precision when behind the wheel. Louis is also exceptionally interested in exercising hypermiling techniques.

Current Toy: 1991 Honda Civic Wagon 5MT, 2004 Lexus IS300

Jerry Vo
Jerry Vo – Content Editor / Podcast Producer – Read More

A true gearhead, photographer, IMPA member, and passionate writer, Jerry is a vital member of the editorial and management team. When he’s not at the track with his Pontiac G8 GT or wrenching on his classic Volvo, Jerry brings his own unique take to new vehicle reviews.

Current Toy: 2009 Pontiac G8 GT, 2009 Lexus LS 460 AWD

Automotive Content Team:

Krish Persaud
Krish Persaud – Staff Editor – Read More

Krish is a lifelong car nut, tech buff, and IMPA member with a slight bias towards American muscle. When he isn’t writing or taking photos for the magazine, he can usually be found wrenching on one of his V8 Chevrolet Camaros.

Current Toy: 1996 Camaro Z/28, 2010 Camaro SS, 2002 Maxima 6MT

Mark Pereira
Mark Pereira – Contributing Editor – Read More

Mark eats, sleeps and breathes everything automotive. With a strong passion for motorcycles, forged wheels and anything with a V8 or turbo under its hood, he’s spent the past 10 years crafting car reviews and various automotive content for dozens of magazines. Mark is also a proud member of AJAC.

Current Toys: 2014 Honda CB1000R, 2007 Porsche 911 

Kevin Wong
Kevin Wong – Staff Writer – Read More

As an experienced track instructor and competitive driver in multiple series across Canada, Kevin brings a professional driver’s take on the latest in the automotive industry. When not writing, Kevin can be found at the local autocross circuit with his Honda S2000.

Current Toys: 2004 Honda S2000, 2005 Toyota Echo 5MT

Zack Zeraldo
Zack Zeraldo – Staff Editor – Read More

Despite his relatively young age, Zack has owned more cars than most people will own in their lifetimes. From F-Bodies to pickups and Corvettes, he is a GM enthusiast through and through. When not writing about cars, Zack can be found in his garage messing with one of his eight vehicles.

Current Toy: 2001 Mercedes SLK320, 1985 Trans-Am

Thomas Holland
Thomas Holland – Contributing Editor – Find Him Here

A track day fanatic, IMPA member, and in-house on-camera guy, Thomas brings a unique take to cars. He is also a Swedish car nut and has a history with Saab and Volvo products. On weekends, Thomas can be found tinkering with his track toy.

Current Toy: 2003 BMW 325i, 2006 Mazda MX-5, 1993 Volvo 850

Two-Wheeled Content Team:

Theron Lane
Theron Lane – Motorcycle Content Editor – Read More

Having graduated from Sheridan College’s Applied Photography program, Theron brings a keen photographic eye to When he isn’t taking his sweet time to get the perfect angle, he is often found on whichever motorcycle he can get his hands on.

Current Toy: 2015 BMW S1000RR, 2016 VW Golf R 6MT 

Daniel Arsenault
Daniel Arsenault – Staff Motorcycle Writer – Read More

A firefighter by day, Daniel is a passionate motorcyclist and enthusiast. He puts thousands of kilometres on motorcycles each season and likes to get down and dirty when it comes to maintenance. Daniel brings a unique, technical take to his reviews and is the newest member of the editorial team.

Current Toys: 2010 Suzuki M109R, 2007 Audi A4 S-Line

Jeff Wilson
Jeff Wilson – Contributing Writer – Read More

Jeff is a writer, photographer, father, and television producer. First and foremost though, he is a real car and bike guy who’s owned plenty of things with rear-wheel-drive and three pedals over the years. Jeff is an accredited member of AJAC and a well-reputed Canadian automotive journalist.

Current Toys: 2017 Subaru WRX STi, 2014 Triumph Street Triple R

Behind the Scenes:

Peter Gregorian
Peter Gregorian – News Editor – Read More

A student at the University of Western Ontario, Peter is our news editor. He’s been a car nut for as long as he can remember, and despite his young age, has driven a variety of different cars and even experienced a few track days. Peter strives to bring his own individual touch to news and press releases within the automotive world.

Current Toy: 2016 BMW X1 xDrive28i

Seema Naik
Seema Naik – Web Editor

Seema is responsible for editing the vast majority of editorial content, as well as managing all of the magazine’s social media accounts. Following her undergrad, Seema’s apt for creative strategy led her to the marketing field. Although not a diehard auto nut, she expresses her passion for the industry through creative captions and behind-the-scenes management.

Current Toy: 2014 Audi A4 S-Line

Our social media interns are hand-picked each semester from some of Canada’s top universities, including Queen’s UniversityUniversity of Western Ontario, University of Guelph-Humber and the University of Waterloo.

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