Founded in 2009 and under new management as of May 2014, is one of Canada’s leading online automotive lifestyle magazines. We’re a diverse group with a lot to offer – each of our writers has his or her unique take on the automotive industry. We have performance drivers, hyper-milers, and an in-house antique car restorer. On our motorcycle side, we have seasoned riders with decades of experience, as well as some young blood with their own tastes and opinions. Rather than journalists who somehow ended up in the automotive world, we’re all truly passionate car and bike people who love to put our thoughts and opinions into words. team is also a proud member of the International Motor Press Association, as well as the Automobile Journalists’ Association of Canada. Please feel free to contact us with any questions or feedback – we would love to hear your thoughts! 

Please be sure to visit us on Facebook and follow us on Twitter as well as Instagram.

Adi Desai
Adi Desai – Editor-in-Chief – Read More
Adi is a diehard automotive enthusiast and IMPA member who avidly enjoys driving in his spare time. Getting to test new cars and bikes for a living has always been a dream of his. When not behind the wheel or writing, Adi is an award-winning pianist and can be found at his Yamaha baby grand piano.

Current Toy: 2014 BMW 328i M-Sport

Mark Pereira
Mark Pereira – Contributing Editor – Read More
Mark eats, sleeps and breathes everything automotive. With a strong passion for motorcycles, forged wheels and anything with a V8 or turbo under its hood, he’s spent the past 10 years crafting car reviews and various automotive content for dozens of magazines. Mark is also a proud member of AJAC.

Current Toy: 2002 Cadillac Escalade, 2004 Ninja 636

Automotive Content Team:

Louis Vo
Louis Vo – Content Editor – Read More
A passionate autocrosser, IMPA member, and fact-sheet guru, Louis loves all things automotive. He’s a techie by profession and enjoys precision when behind the wheel; and is exceptionally interested in fuel economy and hypermiling.

Current Toy: 1991 Honda Civic Wagon 5MT, 2004 Lexus IS300

Zack Zeraldo
Zack Zeraldo – Head Writer – Read More
Despite his relatively young age, Zack has owned more cars than most people will own in their lifetimes. From F-Bodies to pickups and Corvettes, he is a GM enthusiast through and through. When not writing about cars, Zack can be found in his garage messing with one of his eight vehicles.

Current Toy: 2001 Mercedes SLK320, 1985 Trans-Am

Krish Persaud
Krish Persaud – Senior Writer – Read More
Krish is a diehard automobile enthusiast and IMPA member with a slight bias towards American muscle. When he isn’t writing or taking photos for the magazine, he can usually be found wrenching on his classic Chevrolet Camaro.

Current Toy: 1996 Camaro Z/28, 2010 Camaro SS

Jerry Vo
Jerry Vo – Staff Writer – Read More
An autocrosser and a passionate photographer, Jerry has technically been a behind-the-scenes member of the team for almost three years. Now, when he’s not at the track with his Pontiac G8 GT or wrenching on his classic Volvo 240, he brings his own unique take to new vehicle reviews.

Current Toys: 2009 Pontiac G8 GT, 1990 Volvo 240

Two-Wheeled Content Team:

Ninad Desai – Motorcycle Content Editor – Read More
Ninad is an expert rider who has been riding for almost two decades and is our resident motorcycle expert. He’s logged a ton of miles on annual motorcycle road trips on various bikes and is truly passionate about the motorcycle industry.

Current Toy: 2011 Yamaha FZ-1, 2011 Kia Forté5 6MT 

Jeff Wilson
Jeff Wilson – Staff Motorcycle Writer – Read More
Jeff is now a husband, father, and television producer. First and foremost though, he is a real car and bike guy who’s owned plenty of things with rear-wheel-drive and three pedals over the years. Jeff is an accredited member of AJAC and a well-reputed Canadian automotive journalist.

Current Toy: 2015 Subaru WRX

Archie Dubey
Archie Dubey – Staff Motorcycle Writer – Read More
Archie’s obsession with being on two wheels ignited in his early childhood. Riding and testing bikes could not be a better way to express this passion. When on two feet rather than wheels, he is usually playing his acoustic guitar, lovingly named Rose.

Current Toy: 2005 Ninja 250, 2006 Honda Civic 

Behind the Scenes:

Diana Faria
Diana Faria – Marketing Consultant – Read More
Diana is’s marketing consultant and news editor. Though she isn’t a diehard car fanatic like the majority of the team, she uses her journalism background to bring a unique take to our reports on the automotive industry. Diana is also a Centennial College journalism grad.

Current Toy: 2006 Hyundai Tucson GL

Our social media interns are hand-picked each semester from some of Canada’s top universities, including Queen’s UniversityUniversity of Western Ontario, University of Guelph-Humber and the University of Waterloo.

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