A Tough Road Ahead For Lincoln and Volvo A recent study done by Swapalease.com has Lincoln and Volvo as the two least popular brands among lease customers.
A recent study done by Swapalease.com has Lincoln and Volvo as the two least popular brands among lease customers.
The study, which consisted of 3,000 participants, asked lease customers to rank their perceptions of luxury brands such as Porsche, Infiniti, Jaguar, Land Rover, Lincoln and Volvo. Of those involved, 45.5% said they were less likely to lease a Lincoln than they were 10 years ago, and with 43.4% additionally saying they saw the brand as less desirable, Volvo didn’t do much better.
The news doesn’t look any better when taken into account that leases tend to make up a greater portion of vehicle sales in luxury brands than in mainstream models.
While both Lincoln and Volvo recently acknowledged plans to introduce new models to the market in the coming years, it is clear that it will not be an easy road ahead. Lincoln especially cannot afford the production problems they suffered with the MKZ, although they may experience some relief in that they, unlike Volvo, do not have to fight for market share amongst German luxury brands.