Maserati's Ghibli is Back!Seriously, What a car!
One of the things millions of people look forward to every year during the Superbowl is the advertisements. This year, Fiat dedicated their first of three spots to the launch of the all new Maserati Ghibli III. Introduced first in 1966, the Ghibli was only in production for a scant 7 years. It would be another 19 years before the Ghibli name made another appearance on the Maserati line up, this time, for an even shorter 5 years before the car saw the end of production. But now Fiat has brought the name back once again for the North American market, and what better opportunity than during on of the largest sporting events of the year. The 90 second advertisement (titled “Strike”) tells the tale of overcoming our obstacles through hard work, unwavering tenacity and striking at the opportune moment. From BMW’s to Audi’s the spot is Maserati’s way of saying the luxury sport sedan market is looking more and more bland, and the Ghibli is their way of shaking up the market.
Starting at $67,000 the Ghibli is Maserati’s entry level vehicle and is slotted below the Quattroporte. The base model will feature a 3 liter twin-turbo V6 pushing out 330 hp to the rear wheels. But, there is an available Ferrari sourced twin-turbo V6 pushing over 400 horses and AWD. The car sounds absolutely fantastic with a raspy growl that makes its presence known. In addition, this is Maserati’s first car that will come with an optional 275 hp diesel engine. All models however, will feature the company’s 8 speed automatic.
Maserati aims for their baby Quattroporte to go head to head against similar models from competitors like BMW, Jaguar, Mercedes, and Audi. Given the fantastic looks of the car, the relatively “low” price, and prestige of the Maserati name, the company certainly has made a compelling argument with their “strike” at the opportune moment advertising campaign. Check out the full spot below, as well as an overview of the car.