Honda Tries To Keep A Piece Of Automotive And Cinematic Nostalgia Alive Although Honda wasn't a major player during the booming years of the iconic American drive-in movie theaters, it's not stopping the automaker from trying to preserve a little bit of automotive/cinema history.
Although Honda wasn’t a major player during the booming years of the iconic American drive-in movie theatres, it’s not stopping the automaker from trying to preserve a little bit of automotive/cinema history.
Using Project Drive-In, Honda is helping bring awareness to the recent change in the film industry that is doing away with 35 mm film, a move that could put the few drive-in theatres left in the U.S. out of business.
As movie production studios increasingly switch to digital film, theatres are required to upgrade to digital projectors- a change that Honda says will cost a budget-breaking $80,000 dollars for the average drive-in. In addition to asking for donations and pledges to go to drive-ins, Honda is promising to provide five of the remaining drive-ins in the U.S. with digital projectors. The theatres will be chosen based on votes on Honda’s Project Drive-In website. Check out the original article for additional information, as well as a video about Project Drive-In.