Vanquish is a work of art through and through. Aston Martin reveals new short film.
Aston Martin has always marketed itself as the classy alternative to the hardcore sports car market. Not only are its vehicles devilishly capable, they also possess a certain extra dose of luxury that makes an excellent accompaniment to that power. The automaker worked in part with Bang & Olufsen to release a new short film called “The Art of Vanquish”
Over the grumble of the coupe’s V12, the announcer recites a poem about the metaphor of life’s journey, and it positions the Vanquish as a symbolic gesture towards progress. The short film displays images of luxury goods like thickly upholstered leather seats, and products from sound system manufacturer Bang & Olufsen. As well as fashionable examples from Hackett London and Jaeger Le Coultre.
The idea that Aston Martins and other luxury goods are a symbol of life’s adventure can be a little contrived. It is still just a car after all — but a gorgeous one. However, the film is still an opportunity to view the vanquish in its everyday life, and the marvelous V12 growl appears throughout. Take a look below and be enveloped in their poetic concept of luxury.